MIRRARME Rebrands as swiz: The Next-Gen AI Social Fashion App

San Francisco, September 1 2025— MIRRARME, the AI-powered fashion try-on app, today announced its official rebrand to swiz. The new identity reflects the company’s evolution from a virtual try-on tool into a full-scale social fashion platform — where users can discover, try on, share, and shop looks in real time.

A New Name for a Bigger Vision

The shift to swiz represents a bold step forward in connecting technology, fashion, and community. Swiz combines AI-powered try-on technology with a positive social network, designed for Gen Z and fashion-forward users seeking authenticity and creativity.

“We realized our mission was bigger than just trying on clothes,” said Zac Swindells. “With swiz, we’re building the world’s first true social fashion app — a space where users can not only see how clothes look on them, but also share their style, inspire friends, and connect through fashion.”

What’s New

• Fresh identity: A new look, a bold purple brand, and a memorable name.

• Social-first design: A feed you can actually wear — where every post is interactive.

• Community vibes: Safe, inclusive, and real. No filters, no fakes.

• Shop the look: Direct connections to brands and creators for instant shopping.

Availability

Current MIRRARME users will see their app automatically update to swiz. All accounts, saved looks, and features remain intact — now with a refreshed design and more community-focused updates rolling out soon.

swiz is available for download on the App Store and Google Play.

About swiz

swiz is the AI-powered social fashion app where you don’t just scroll the feed, you wear it. Built for the next generation of creators, trendsetters, and fashion lovers, swiz makes fashion interactive, fun, and social.

Press Contact:
Zac Swindells
Founder
[email protected]
www.swiz.co