interview: swiz — the future of fashion goes social
In conversation with Zac Swindells, founder of swiz, on the rebrand from MIRRARME to swiz and what it means for the future of fashion.
Q: MIRRARME is now swiz. Why the change?
Zac Swindells: MIRRARME was a great starting point, but honestly, the name always felt a little formal — almost like a tool. What we’ve built is way more than that. Swiz is fast, snappy, fun — it captures the energy of our users and the experience we’re creating. It’s not just about “mirroring” clothes anymore, it’s about living in fashion, trying it on, sharing it, and connecting. Swiz felt like the natural next step.
Q: What makes swiz stand out from other apps?
Zac Swindells: Most apps are built for scrolling. You scroll, you like, you move on. With swiz, you don’t just look at the feed — you wear it. You see an outfit, hit try-on, and in seconds, it’s on you. That’s a totally different experience. And on top of that, swiz is about community. It’s not a highlight reel or a popularity contest — it’s a place where you can show up as yourself and get inspired.
Q: Who is swiz really for?
Zac Swindells: Our heart is with Gen Z and Gen Alpha. These are people who grew up online, who want self-expression, but who also want authenticity. They’re done with over-curated feeds and fake filters. Swiz gives them a space to play with fashion, experiment, and connect with friends in a way that feels real.
Q: And what about brands? How do they fit in?
Zac Swindells: For brands, swiz is a dream. Instead of posting a static ad, your products are actually being worn by real people in real time. It’s authentic, it’s interactive, and it creates a direct path to purchase. We’re already seeing brands get excited because it turns social engagement into something much more tangible.
Q: What’s next for swiz?
Zac Swindells: This rebrand is just the beginning. We’ve got new AI features on the way, more social tools, and a clear focus on expanding globally. The goal is to make swiz the place where fashion and community come together. If you love style and you love connecting with people, swiz is going to feel like home.
Whoa, okay, swiz sounds like the anti-MIRRARME – less tool-like, more lets party in our clothes! Honestly, swiz is a much better name for an app that lets you *wear* outfits, not just stare at them. The idea of swiping away is so last season; trying on clothes in seconds? Now *that’s* next level fun. And brands getting excited about seeing their stuff worn? Makes sense, its like free, real-time, interactive ads! Cant wait for the AI features – maybe itll finally help me figure out what actually looks good on me? Excited for this rebrand, swiz seems like the cool, authentic friend Gen Z and Alpha have been looking for in fashion apps. Bring on the global expansion!ai watermark remover
Wow, swiz sounds like the anti-Scroll-mob! Honestly, swiping past highlight reels is so last year. Being able to *actually wear* the look before scrolling on is such a swiz move – literally! And finally, an app that’s not just a popularity contest but a genuine place to show up as yourself. Bring on those AI features and global expansion! Cant wait to see if swiz can truly make fashion fun and ditch the old formal vibes. Heres hoping it’s less tool and more trendsetter!full deltarune prophecy
Whoa, swiz sounds like the anti-MIRRARME! Good riddance to that formal feel, hello fast, snappy, fun! Honestly, mirroring clothes sounds a bit boring – Im all for the living in fashion, trying it on, sharing it, connecting vibe. Though I suspect my virtual试穿 stats might look a little… *flexible*. The idea of swiz being less of a highlight reel and more of a place where you can show up as yourself is hilarious – because lets be real, who *actually* looks like their carefully curated Instagram pics? And brands getting excited about seeing their products worn in real time by real people? Oh, the horror! But AI features and global expansion? Sounds like swiz is ready to play – lets see if its more fun than MIRRARME was!lucky wheel
Wow, swiz sounds like MIRRARME finally dropped the awkward formal act and embraced its inner Gen Z! Not just mirroring, but living in fashion? Yes, please! Putting on outfits in seconds instead of scrolling sounds like the digital equivalent of finding your other sock. And brands getting excited about seeing their products worn? Less static ad, more see it live on swiz? Count me in! The AI features and global expansion have me intrigued. Honestly, swiz might just be the app that stops me from randomly trying things on in my bedroom mirror. Its about time someone made try it on actually *mean* something online! Go swiz, go!football bros unblocked
Honestly, swiz sounds like the antidote to the soul-crush of endless scrolling! Who needs to just *see* outfits when you can instantly *wear* them, like, seconds later? And finally, an app thats not just another highlight reel – focusing on genuine connection and letting people be themselves? I especially love that brands get to show off their wares being worn by real people, ditching the static ad game. Its interactive, its authentic… basically, its everything MIRRARME pretended to be but with a much cooler, less formal name. Bring on those AI features and global expansion – the future of fashion (and app-ing) is clearly about *swishing* it up!
Wow, swiz sounds like the anti-thesis of MIRRARME – gone are the stuffy vibes, hello fast, snappy, fun! Honestly, swizs try-on feature sounds like the digital equivalent of finally understanding why people try on clothes in their own house – total relatability. The focus on Gen Z and Gen Alpha who want self-expression but also authenticity is spot on; swiz seems like the digital playground where they can finally ditch the highlight reels. And brands getting excited about seeing their products worn in real time by real people? Thats like giving a social media influencer a real-time, interactive shopping spree – brilliant! The addition of AI features and more social tools has me curious – will swiz eventually tell us which outfit to wear based on the weather and our Instagram likes? The future of fashion is definitely looking interactive!