Q: MIRRARME is now swiz. Why the change?
Zac Swindells: MIRRARME was a great starting point, but honestly, the name always felt a little formal — almost like a tool. What we’ve built is way more than that. Swiz is fast, snappy, fun — it captures the energy of our users and the experience we’re creating. It’s not just about “mirroring” clothes anymore, it’s about living in fashion, trying it on, sharing it, and connecting. Swiz felt like the natural next step.

Q: What makes swiz stand out from other apps?
Zac Swindells: Most apps are built for scrolling. You scroll, you like, you move on. With swiz, you don’t just look at the feed — you wear it. You see an outfit, hit try-on, and in seconds, it’s on you. That’s a totally different experience. And on top of that, swiz is about community. It’s not a highlight reel or a popularity contest — it’s a place where you can show up as yourself and get inspired.

Q: Who is swiz really for?
Zac Swindells: Our heart is with Gen Z and Gen Alpha. These are people who grew up online, who want self-expression, but who also want authenticity. They’re done with over-curated feeds and fake filters. Swiz gives them a space to play with fashion, experiment, and connect with friends in a way that feels real.

Q: And what about brands? How do they fit in?
Zac Swindells: For brands, swiz is a dream. Instead of posting a static ad, your products are actually being worn by real people in real time. It’s authentic, it’s interactive, and it creates a direct path to purchase. We’re already seeing brands get excited because it turns social engagement into something much more tangible.

Q: What’s next for swiz?
Zac Swindells: This rebrand is just the beginning. We’ve got new AI features on the way, more social tools, and a clear focus on expanding globally. The goal is to make swiz the place where fashion and community come together. If you love style and you love connecting with people, swiz is going to feel like home.